At Advance MarCom Strategies, we believe that a strong communications program starts at home. From the creation of an overarching strategic and tactical plan to the development of key messages, ensuring that members of your organization are well-informed is central to an effective communications program. Backed by over two decades of experience, we work closely with organizations to define all elements of a successful plan and collaborate on its implementation to ensure that its employees, an organization’s most important ambassadors, are armed and able to speak to company priorities.
From the development and creation of a proactive crisis communications plan to specifically addressing an unexpected crisis, Advance MarCom Strategies can provide immediate guidance and support to your organization to effectively manage through any unexpected challenges. Our crisis communication plans are comprehensive and created through a very collaborative approach with key stakeholders. When a crisis arises, we move quickly to assess the situation and build out a detailed strategy, tactical plan and execution timeline that allows us to pivot quickly and support your organization. Crises can range from a product recall, facility issue, employee-related emergency to natural disasters and health pandemics. Without a crisis communications plan, your organization may be taking significant risks that could result in job loss, reputation damage, decreased employee morale, and loss of revenues. We have the expertise to assess the situation and act quickly.
The media plays a significant role in raising awareness of an organization and influencing how an organization may be perceived by key stakeholders. It’s essential to establish a positive relationship with reputable media channels including traditional and digital outlets. We implement media-driven strategies to secure positive coverage for an organization. Those strategies might include creating and staging events to bring visibility to a unique product and/or service. We assist with all organizational interactions with the media and leverage our relationships to promote your products and services. Whether your organization is about to launch a new product, opening a new location, or need to build out your earned media strategy, our focus is to secure positive coverage of your organization.
Investors play a vital role in the success, growth, and reputation of a business, and we provide services to ensure optimal communication between your organization and investors. Investor communications can be complicated and challenging to approach on your own. Whether you are an early stage company in search of funding or a publicly-held Company in need of ongoing support, Advance MarCom Strategies, can support effective communications between your company, its investors, and stakeholders. We focus on defining the value proposition for an organization and conveying that information in a clear and concise manner to drive investment. For publicly-held Companies that may include quarterly earnings calls, analyst presentations and investor events. We work collaboratively with a company to create an effective investor communications plan to support your business objectives.